DoubleClick's goal is to provide internet marketing solutions
to make banner advertising work.
They offer five key internet marketing products to help advertisers
grow and build their businesses online.
Brand Building with the DoubleClick Network
With over 750 publishers in 19 International Networks, the DoubleClick
Network provides one-stop shopping with leading branded sites, top
content and mass reach for effective internet marketing through
banner advertising.
Closing the Loop with DART for Advertisers
DoubleClick DART banner ad serving technology is the foundation
for Closed Loop Marketing Solutions, a suite of products that help
advertisers close the loop between advertising and sales.
Local Advertising with DoubleClick Local
DoubleClick Local is the first Internet marketing & banner advertising
solution for regional and local businesses.
Global Advertising with DoubleClick International
DoubleClick has built the first global Network of Networks. With
DoubleClick Banner Network operations in over 20 countries worldwide,
they can provide advertisers the ability to run true global marketing
campaigns with one media buy.
Online Sales with DoubleClick Shopping
DoubleClick Shopping is a unique boutique-shopping environment for
online merchants, utilizing DoubleClickÕs Network of premium branded
content and targeted marketing reach.
DoubleClick Boomerang
Boomerang "brings your customers back," by allowing you to re-target
people who have previously visited your site.
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