Internet Marketing Software: Banner Advertising: DoubleClick

DoubleClick's goal is to provide internet marketing solutions to make banner advertising work. They offer five key internet marketing products to help advertisers grow and build their businesses online. Brand Building with the DoubleClick Network With over 750 publishers in 19 International Networks, the DoubleClick Network provides one-stop shopping with leading branded sites, top content and mass reach for effective internet marketing through banner advertising. Closing the Loop with DART for Advertisers DoubleClick DART banner ad serving technology is the foundation for Closed Loop Marketing Solutions, a suite of products that help advertisers close the loop between advertising and sales. Local Advertising with DoubleClick Local DoubleClick Local is the first Internet marketing & banner advertising solution for regional and local businesses. Global Advertising with DoubleClick International DoubleClick has built the first global Network of Networks. With DoubleClick Banner Network operations in over 20 countries worldwide, they can provide advertisers the ability to run true global marketing campaigns with one media buy. Online Sales with DoubleClick Shopping DoubleClick Shopping is a unique boutique-shopping environment for online merchants, utilizing DoubleClickÕs Network of premium branded content and targeted marketing reach. DoubleClick Boomerang Boomerang "brings your customers back," by allowing you to re-target people who have previously visited your site.